20 Steps to Dominate Your Competitors
The 60 Day Campaign is designed as a solid entry-level service that will completely optimize your GMB listing using best practices, establish basic branding and citation directory presence, and do minimal local link buiding and brand mentions.
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main local keywords and 25 LSI, Longtail, and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the local rankings.
We track the overall progress of our monthly campaign tasks using a shared project workbook. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
Proprietary Local Link Strategy
We set-up a custom local link strategy designed to build complete brand prominence. Targets of our efforts include the webpage linked to the GMB listing, various Google brand properties, various social brand properties, and various local listings. The exact strategy will not be shared with you if you are not already a client, please don’t ask.
Baseline Local Visibility
This report scans Google’s index and rates the brand’s online visibility based on the results of the Google index crawl. It checks for consistent brand information, notes any places the brand is not mentioned, and gives a brief comparison against the top 2 competitors for your local niche.
Competitor Citation Audit
This is an in-depth look at all of the citations the brand has as compared to the top 2 competitors. It helps us select which secondary citations to build and helps eliminate duplicate citations.
Social Essential Optimization
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
Social Fortress Optimization
We continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. These help form the basis of a strong branded network and will help increase the brand’s online prominence.
USA Big 4 Data Aggregators
This includes submitting the local brand info to the big data aggregators like Factual, Acxiom, Localeze, and Infogroup. Data Aggregator service is only available for USA and Canadian companies.
Essential Business Citations
Top 45 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These citations include unique content added to each listing to get improved indexing.
Secondary Citation Creation
We create 40 additional citations based on your location and niche to further round out the brand’s digital presence. These are manually built business listings with complete details filled out and a careful attention to the company NAP and information.
Write and Syndicate a Premium Local Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Data features services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Includes a map embed and custom links just for local SEO.